TravelSmart Household
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TravelSmart Household is an innovative approach to helping Perth residents to reduce the costs of car use. The TravelSmart Household Program employs "individualised marketing" techniques, which are proven to increase the uptake of public transport patronage, cycling and walking. The program commenced in Perth in 1997 with a pilot project in the South Perth area. Positive results were generated by the pilot, indicating that Perth people were eager to support the TravelSmart concept, change the way we travel and benefit ourselves and the community. This success led to the expansion of TravelSmart Household to many suburbs across the metropolitan area.
TravelSmart works because there is significant potential for change:
- People average 19 car trips per week.
- There is a convenient alternative option available for almost half of all car trips made in Perth.
- Residents often just need local information to help them to walk, cycle or take public transport. |
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How the TravelSmart Household Program works – individualised marketing |
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TravelSmart Household project outcomes to date |
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An overview of current and future TravelSmart projects |
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Comments from residents who have participated in TravelSmart Household projects |
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Additional technical reports, conference papers and presentations |
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Who to contact for more information | |
TravelSmart encourages a lot of people to make small changes in their travel behaviour - which makes a big difference overall. The TravelSmart Household program has already produced some spectacular results.
We don't tell people what to do - we empower them by providing localised information, advice and encouragement relevant to their unique situation, and then leave the choices up to them.
To find out more about TravelSmart Household, have a look through our Frequently Asked Questions (pdf 216kb).
