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City of Melville - Case Study

The City of Melville has long been a TravelSmart Champion.  With the help of DPI funding, they were one of the first local governments to hire a TravelSmart Officer in 2000.  In 2005 the City of Melville started fully funding the position. Over the last years the City of Melville has instigated many TravelSmart innovations.

Melville’s TravelSmart Officer has helped to shape and develop projects tailored to the City of Melville: projects suited to resident’s needs and the available opportunities for active transport.  TravelSmart Officer has helped develop many innovative projects including:

Canning Bridge Precinct Traffic Reduction Program

The City of Melville was recently awarded $95,000 in matched funding from the Australian Greenhouse Office to encourage staff in the Canning Bridge Precinct to TravelSmart to work.  This project will involve hiring a part-time TravelSmart Workplace Officer; piloting free public transport fares, bicycles and health assessments; some minor improvements to the path network; and the installation of improved signage.

Magical Mystery Tours
 busstop at Melville

The aim of this program is to familiarise Senior Citizens, who may not have caught a bus since their childhood or are unfamiliar with the new ticketing systems, with public transport .  “Often people are unaware of how easy using public transport can be for trips.  The Magical Mystery Tour provides them with a fun way to find out how straight forward public transport is,” City of Melville TravelSmart Officer Leon Ebbelaar said.  The tour includes a briefing session prior to departure where Seniors learn how to organise their journey, consult timetables, and use their SmartRider.  A mentor accompanies the Seniors on a public transport trip which involves a couple of transfers and answers any questions along the way.

Silhouette Children Project

The Silhouette Children Project involves the temporary installation of life-sized upright silhouettes of children in front of schools.  This creates a sense of ‘intrigue’ in the driver, which causes them to slow down.  As part of this trial parents also pledge to drive within the speed limit and place stickers on their cars claiming they care about the impact that fast cars around the school have on the safety of their children.  This is a creative solution to speeding in the 40 kilometres an hour zone.

 Melville program
Bike Plan

The City of Melville adopted and completed one review (2001) of their comprehensive bike plan.  Since the adoption of their bike plan they have been actively installing and upgrading their cycling facilities.  They now have one of Perth’s most extensive cycling networks with over 83 km of dual use paths and an extensive network of on road cycling facilities.

School parking policy

A School Parking Policy was adopted by Melville Council which rules that the provision of additional parking facilities will only be considered if schools have a demonstrated commitment to promoting walking, cycling, public transport and safe motoring habits.  Schools are strongly encouraged to participate in TravelSmart programs to identify the current need for parking and the potential for non-car travel modes, before other engineering treatments are considered.

 bikerider on path
Bus Stop Replacement and Installation Strategy

Council adopted the Bus Stop Replacement strategy in 2005 endorsing an enhanced five-year forward works program.  The Strategy increased the City of Melville's spending on bus shelters to $200,000 each year for the next 5 years; replacing aging asbestos shelters and installing new shelters at priority sites.


Department for Planning & Infrastructure