The TravelSmart program was first developed by the Government of Western Australia in the mid 1990s. Its success has led to jurisdictions across Australia adopting TravelSmart programs, and it has earned support from the Australian Government. Elements of the TravelSmart program are being replicated in many countries overseas.

TravelSmart is unique because it works directly with individuals in their households to help them make informed travel choices about how to get to places using their cars less and walking, cycling and using public transport more. TravelSmart is about empowering people to make decisions that can benefit their environment, their health and their wallet.

TravelSmart also works with local communities, including local governments, schools, universities, hospitals and workplaces, to help them self-manage the process of change. In this way, TravelSmart helps to build the capacity of organisations and institutions to influence the travel behaviour of their staff and customers.

By working with individuals and in partnership with organisations and institutions, the TravelSmart program leads to changes in travel behaviour and the physical environment, which contribute to healthier communities that are more accessible, active and robust.

To find out about TravelSmart in other parts of Australia, go to TravelSmart Australia.

TravelSmart began in response to the Metropolitan Transport Strategy (1995) (pdf 2.9MB) findings that recognised continuing trends in car use were not sustainable and that demand for car use would have to be managed to maintain a liveable city.

Initial research led to the trialling of TravelSmart programs in different settings (ie household, workplace and schools).  In-depth research also provided evidence of the significant potential for travel behaviour change through TravelSmart programs. The public value of TravelSmart programs has been proven through surveys of actual behaviour change and evaluation of community benefits and financial returns to the Government. The cross-sectoral benefits of TravelSmart have been demonstrated through evidence and research, leading to a strong cross-government policy framework supporting the TravelSmart program.

By the end of 2006, the Department for Planning and Infrastructure had licensed all States and Territories in Australia (as well as the Commonwealth) to use the TravelSmart trademark, with jurisdictions across Australia adopting their own TravelSmart programs. TravelSmart also attracts Commonwealth funding and support.